Client: University of Notre Dame

Organization: University of Notre Dame

Nonprofit Sector: Education
Industry: Higher Education

The University of Notre Dame was established in 1842 by Rev. Edward F. Sorin, C.S.C. Today, the university is home to esteemed departments of theology and philosophy, recognized as among the finest in the world. Its scholars span various fields: legal experts explore civil rights and religious liberty, scientists and engineers focus on environmental preservation, and sociologists study religious and ethical practices. Notre Dame is dedicated to educating students and advancing research at the highest levels, all while being guided by its unique Catholic mission. This mission emphasizes the pursuit and dissemination of truth, blending intellectual inquiry with Catholic teachings and fostering the holistic development of individuals—mind, body, and spirit—to benefit the common good.

• The University of Notre Dame faces key marketing challenges while balancing its strong brand and traditions with the need for modern engagement. The main objective is maintaining brand integrity while using sometimes playful content—like caricatures for roasting events—that fosters school spirit without damaging the institution’s reputation or Catholic identity. Such content needs to be carefully managed to reinforce public perceptions of leadership and reverence.

• Another challenge is maximizing the effectiveness of technical work, such as website development and video production, to disseminate information about research and studies or attract prospective students and donors. Development efforts require a polished, professional presentation to convey stability and encourage trust and donations. Ultimately, the goal is to make Notre Dame’s timeless values relevant and visually appealing to a modern global audience.

The diverse creative and technical work yielded significant marketing solutions and results for the University of Notre Dame across both its internal and external audiences.

• In the area of community and spirit, for example, sports video content helped keep the massive alum network engaged with the brand. At the same time, internal fundraising media, like the lighthearted “roasting” caricatures, cultivates a distinctive, warm, and loyal campus culture. This emotional connection is a vital marketing component that translates into higher retention, better campaign response rates, and a more dedicated global fanbase.

• As a temporary employee of the University of Notre Dame’s Keough School of Global Affairs, I provided solutions, content, and consulting for web/tech development related to the University’s research, which led to increased dissemination of information on social, political, economic, and environmental issues. High-quality production and user access across platforms strengthen the school’s image as a top-tier global institution. This data access directly supports Notre Dame’s capital campaigns and international research initiatives by projecting an image of stability and innovation to potential donors and corporate partners.