Brand Collateral
How Brand Collateral Design Can Help Your Organization
Brand collateral services encompass a range of creative offerings to support and enhance your brand’s visual identity and messaging across various channels and touchpoints. They are crucial in shaping and communicating your brand’s identity, messaging, and value proposition to your target audience. These creative offerings help brands stand out, engage customers, and build strong and memorable brand associations.
Not only did they come through in a big way, but their work was eye catching, clever and exactly what we wanted. They took our ideas and ran with them; creating a design that was totally unique and beyond our expectations. To describe them in a few short words would be difficult, but professional, focused, creative and innovative would be a good place to start.
Paul Wasowski
Creative Services Manager
Fox 28
They worked with us to develop a die-cut brochure and a compelling commercial that beautifully and artfully unified our four related businesses. These colorful and highly engaging pieces successfully highlighted our joint catering services, yielding extremely pleasing results.
Dennis J. Andres
Executive Director
Morris Performing Arts Center
Brand Collateral Design Areas of Focus and Their Benefits:
Logo Design
Logo design involves creating a visual symbol or mark representing a brand’s essence. It serves as a memorable and recognizable identifier for your brand and is often the primary visual element used in marketing materials and communications. A well-designed logo helps establish brand recognition, communicates your brand’s identity and values, and creates a strong visual anchor for marketing materials and communications.
The logo design begins with research and brainstorming to understand your brand’s identity, values, and target audience. It can then develop into multiple concepts before a final logo is selected and prepared for various applications.
Brochure Design
Brochures, whether printed or digital, provide information about your brand, its products or services, and your value proposition.
The brochure design process begins with defining the objectives and target audience. Then, by developing a layout and visual style that aligns with your brand’s identity, the brochure effectively communicates your organization’s key messages and benefits.
Explainer and Promotional Videos
Explainer and promotional videos are short videos that communicate information about your brand, its products or services, and its value proposition in an engaging and accessible format.
Explainer and promotional videos are highly engaging and shareable, making them practical tools for increasing brand awareness, educating audiences, and driving conversions.
Video production can involve scriptwriting, storyboarding, voiceover recording, animation or filming, and editing. Then, a compelling narrative and visual style are developed that effectively communicate your key messages and capture your viewers’ attention.
Brand Imagery and Illustration
Brand imagery and illustration encompass the creation of visual assets, such as photographs and graphics, that represent your brand’s identity, values, and messaging. These assets are used in various marketing materials and communications to engage your audience and enhance brand recognition and appeal.
Creating brand imagery begins with defining the visual style and themes that align with your brand’s identity. The imagery reflects these themes and effectively communicates key messages. Assets may be customized or adapted for specific applications and channels.
It's like they have a sixth sense when it comes to understanding our needs. They keep the whole process simple. They do first class work. And they make our team look great!
Melinda Pierce
Marketing Director
South Bend Medical Foundation
We depend on them for some of our most important projects and have always been thrilled with the results. Their ideas are fresh and the staff is friendly and easy to work with. We needed an agency for the interior of our Corporate Headquarters—and they gave us ideas that were on-target, on time, professional and polished. Highly recommended!
Tammy Bowling
Marketing
INOVA Federal Credit Union