Branding That Engages,
Fuels Growth,
and Inspires Loyalty
A Mission to Reach New Heights
Whether you aim to establish a new brand, elevate an existing one, or maintain a strong brand presence, you’re on a journey to redefine how you engage with your audience. You want valuable insights and innovative strategies to help you establish a powerful connection with your audience and achieve your branding objectives.
Below are the six core brand services that I offer. Please click the "Learn More" button for more information about any service. You can also contact me here if you want to talk or have any questions.
Brand Consultation/Training
As a strategic partner, I believe in a collaborative approach and provide professional guidance to help your organization develop, enhance, and manage its brand, ensuring your valuable input is always considered.
I offer brand consultation and training for:
• Brand strategy
• Visual identity
• Brand messaging
• WordPress Web development
• Content management
With a fresh perspective on your brand, we’ll identify challenges and opportunities in your market. Then, we’ll build a strong brand foundation that supports your mission and objectives and fosters long-term success with your target audience.
Brand Identity Design
Your brand identity design is more than just a visual representation. It's a powerful storyteller, communicating your unique narrative and message. Successful brand identity design is cohesive, recognizable, and engages your audience.
The visual language of your brand identity includes your:
• Logo
• Color palette
• Typography
• Imagery
• Layout and overall graphic design
A strong brand identity elicits positive emotions, attracts new customers, builds brand loyalty and trust, and contributes to your long-term growth. It should consistently convey your organization’s values, personality, and unique positioning.
Brand Messaging
Brand messaging is the story your brand tells through text, imagery, and sound. It’s the problems you solve, the feelings you evoke, and the core strategy that conveys your unique values and personality to your audience. Ultimately, it’s the essence of who you are, how you differ, and what you stand for.
The different elements of brand messaging include:
• The story your brand tells
• The problems your organization solves
• The emotions your brand evokes
• The core strategy used to convey your brand’s unique values and personality
Authentic brand messaging tells your audience you’re the organization they can trust to meet their needs. It creates a consistent and memorable impression, builds brand awareness, and increases audience loyalty.
Brand Refresh or Rebrand
Refreshing or rebranding your brand can be a powerful strategy to ensure that your organization remains current and engaging to your audience. It can enhance your brand’s image, reach new audiences, and ensure it aligns with your organization’s goals and mission.
The main differences between a brand refresh and a rebrand:
• A brand refresh involves updating your brand identity to keep it current and appealing without changing the core elements. A rebrand may include modernizing your logo, updating your color palette, or refining your brand’s messaging.
• A rebrand involves making substantial changes to the brand’s identity, often including a new name, logo, visual identity, and sometimes even a shift in the brand’s positioning and values. A rebrand may signify a significant change in your organization’s strategy or market focus.
Brand Website Services
Effective website services help you establish and maintain a strong online presence. A professional site will attract and engage your target audience and, most importantly, drive your organization's growth and success in the digital landscape.
Website services I offer include:
• Web design and development
• WordPress content management training
• Landing page development
• Responsive design
• Website maintenance
A well-designed website attracts and engages more visitors, builds trust and loyalty, increases conversion rates, and ensures a seamless user experience across all devices.
Brand Collateral Design
Brand collateral design involves the creation of print and digital marketing assets that align with your brand identity. These materials showcase your brand’s personality using authentic, relevant, and engaging messaging to your target audience.
I offer brand collateral services for:
• Logo design
• Brochure design
• Explainer and promotional videos
• Brand imagery and illustration
Effective brand collateral design is consistent with your overall brand personality, strengthens your brand image and messaging, and helps your audience take action across multiple touchpoints.
The Capital Campaign materials you developed for us received a national award. It also strongly impressed our lenders when we sought expansion into the Morris – 1st Source Scout Center.
Pat Bridges
LaSalle Council Scout Executive & CEO
Boy Scouts of America
I am ecstatic! You took a vision and our company’s message, and created something we promote with great pride. Above all, being a part of an organization that truly cares about the people we serve, it was critical to show our customers that they matter. You absolutely did that for us!
Dawn Kaser
Marketing Director
Midwest Orthotic & Technology Center
Oh my gosh, this is amazing!! You did an incredible job! I can’t wait to share this with our team!! (I hope all the exclamation points convey just how excited I am!!!)
I am so grateful for your gifts and collaboration with us to end human trafficking. I look forward to all we will do together!
Jennifer Reyes Lay
Executive Director
U.S. Catholic Sisters Against Human Trafficking
Thank you so much for the work you are doing on our behalf! And thanks for all the training—I learned from a Master. We are so grateful for you.
Sr. Joan Mumaw, IHM
President and Chief Adm. Officer
Friends in Solidarity, Inc. (with South Sudan)
I wish to formally commend the outstanding work for the Odyssey Network, particularly David Coleman and his crew, creating a set which one would expect to see at the network level. It’s a distinct pleasure. Their ‘get it done’ attitude and first-rate job was well above expectations!
Michael P. O’Leary
Producer, Faith & Values Division
Golden Dome Media
Some of the organizations I’ve had the privilege of working with:
















