Client Overview
Organization: FDC Graphic Films, Inc.
Industry: Sign and Graphic Supply
Since 1988, FDC Graphic Films, Inc. has been a converter and distributor of pressure-sensitive vinyl films, digital media, overlaminates, banners, and heat transfer films primarily for the sign and graphics industry. They market and distribute products from leading brands such as 3M™, Lumina® by FDC, ASLAN, and RTape to sign makers, printers, and graphics providers across the U.S. and Canada.
Challenges & Objectives
• FDC Graphic Films wanted new branding that would give them a more modern, professional look. Their needs included developing a new logo, creating sales materials, naming options for new product lines, sales kits, and product film and color selector guides.
• FDC Graphic Films required branding that was more visually indicative of their offerings, colorful, and contemporary.
Solutions & Results
• After consultation, FDC was provided a choice of logos, all of which included graphic elements indicative of film (shown below).
• Designs for sales materials included splashes of color against more neutral, warm backgrounds. Other product lines emphasized color by using black or white backgrounds for contrast. In summary, their vast array of color film offerings was a primary focus of their new branding.
• FDC emphasized the positive reception of their new marketing materials by both their sales team and customers. They expressed excitement about how the new film and color selector guides provide a straightforward and visually appealing presentation of their extensive product range. FDC stated that their industry-specific marketing brochure set a new standard for marketing materials, which Fortune 500 companies emulate, leading to a 20% increase in revenue growth. They also saw a 60,000-square-foot expansion to their existing 38,000-square-foot facility.
Distributing Color Film Across the U.S. and Canada
FDC Graphic Films wanted a new modern brand that put a primary focus on their wide array of color graphic films. Below are designs that were presented for their new brand logo.
Sales were brochure used neutral backgrounds behind colorful design elements to hep bring home their array of color films. As seen below, FDC explored whimsical concept ideas to get their point across.
Splashes of Color
The FDC brand emphasis on color film choice drove their new brand look, sometimes literally as seen in the splashes of color in the breaking waves in their sales materials below.
FDC asked for name options to help represent various product lines they carry through their product selector materials.
We are delighted with our new brand logo and marketing materials. Their expert guidance was instrumental in crafting a clear and professional presentation of our image and product offerings.
Judith Eck
President and CEO
FDC Graphic Films, Inc.