Client Overview
Organization: Donnell Systems, Inc.
Industry: Software & Tech Services
Donnell Systems, Inc. is a world-class leader in enterprise content management. They are the developer and provider of OCIE® (Online Computer Information Exchange), a suite of SAAS tools designed to centralize and manage business content, enhancing workflow efficiency and regulatory compliance across various industries. Donnell Systems serves clientele in a range of critical sectors, including communications, defense, distribution, education, finance, government, healthcare, life science, manufacturing, mortgage banking, and publishing.
Challenges & Objectives
• Donnell Systems needed a rebrand that would put the focus on their priority product, OCIE, information archiving and retrieval tools that help organizations maximize customer satisfaction, employee productivity, and data security. The new brand needed to support Donnell in their goal of establishing themselves as a frontrunner in enterprise content management.
Solutions & Results
• The focus was to develop a new, sophisticated brand logo, website, and marketing brochures for their flagship product, OCIE (Online Computer Information Exchange). The materials needed to emphasize the benefits of centralized information and explain the solutions, services, and content management processes that OCIE provides across different platforms. Donnell reports that OCIE customers consistently report dramatic process efficiencies and reduced operational costs.
A New Brand Emphasis On Their Flagship Product
After beginning operations as a Sun Microsystems business partner and software developer, Donnell Systems developed OCIE (Online Computer Information Exchange) for information archiving and retrieval. They now focus solely on their OCIE product and its related service offerings, helping organizations maximize customer satisfaction, employee productivity, and data security.
OCIE Sophistication and Explanation
Donnell Systems wanted a sophisticated logo for OCIE that represented the easy flow of data to a centralized location. They also requested graphics and marketing materials to help explain an inherently technical solution in an easy-to-grasp manner for their prospects.
We are a high-tech Indiana small business that supports, partners with, and competes against Fortune 500 corporations. We rely on their marketing and branding expertise to help us make a powerful and enduring impression, communicate our value, and differentiate ourselves. Their expertise is vital to our success with small and big league corporations and defense agencies.
Bill Adams
Executive Vice President
OCIE from Donnell Systems