Client Overview
Grass Roots Media is a full-service video production company, serving national and local clients since 1992. Their Emmy Award-winning team helps organizations, businesses, and individuals tell their unique stories creatively and effectively. Specializing in higher education, healthcare, non-profits, small businesses, and large corporations, Grass Roots Media creates impactful videos that clearly communicate value to audiences. With a strong focus on collaboration, both within their team and with clients, they ensure projects run smoothly, meet goals, and resonate with viewers.
Challenges & Objectives
Grass Roots Media needed a brand update that reflected their company’s growth, including their ownership and relocation to the Prairie Building, an 11,000+ sq. ft. home to multiple marketing and web development businesses. They wanted a new brand that was more visually modern while staying true to their “grass roots” foundation. They also wanted to emphasize their partnerships with other creative businesses within their facility, cultivate a friendly, “people next door” culture alongside their high-tech services and capabilities, and highlight the personal touch they bring to their work.
Solutions & Results
Grass Roots Media underwent an initial brand refresh to align with its growth and the expansion into new facilities. This refresh maintained the original logo and brand positioning while enhancing their brand messaging with a geometric design and striking images of their new facility and equipment. Vibrant splashes of color were introduced to complement the foundational earth tones, all the while preserving their commitment to a personal, friendly, and client-centered approach that reflects their true identity.
Years later, as partnerships with other creative businesses strengthened and the company continued to grow, Grass Roots Media redefined its marketing materials to portray a more sophisticated and mature organization capable of offering a wider range of services. This evolution resulted in a brand aesthetic that embraced a calmer color palette and a more understated presentation. Nevertheless, their core message of providing personal, friendly service remained at the forefront of their identity.
A Brand Refresh for a High-Tech Video Production Company with Client-Centered, Friendly Service
Grass Roots Media, Inc. sought a refresh of its original brand after experiencing significant growth and expanding into new facilities. The video production company provided its clients with the latest technology. Still, it needed to stay true to its foundational belief in providing client-centered, personal, and friendly service. Shown below are examples of some of their marketing materials, which display images of their new facility and technology, while emphasizing their commitment to collaborative and meaningful relationships with clients and partners. Earth tones and spots of saturated color became an integral visual component of their message.
Grass Roots Media Embraces a Calming and Sophisticated New Look
After several years, Grass Roots Media expanded its services and further developed essential partnerships with other creative businesses. This led to their desire to rebrand with an emphasis on a broader offer list, and a visual message that was more subtle and sophisticated, while remaining true to the company’s authentic belief in establishing “neighborly” relationships with their clients. Below are examples of the new brand look, featuring an understated, neutral palette of earth tones and refined imagery and messaging that reflect growth, tranquility, and trustworthiness.
Their understanding of integrated marketing communications practices, combined with excellent, objective-driven design, has ‘delighted’ our clients every time.
Gary Pethe
Marketing Director
Grass Roots Media, Inc.