Client Overview
Organization: Downtown South Bend (DTSB)
Nonprofit Sector: Economic Development
Industry: Hospitality and Tourism
DTSB is a nonprofit organization dedicated to showcasing the many benefits of visiting, living, working, and shopping in the heart of South Bend. Their mission is to enhance the cultural and economic vitality of this essential Midwest hub for the benefit of the entire region.
Challenges & Objectives
• DTSB had several objectives it needed to meet, including drawing in local citizens and tourists to enjoy the downtown business and hospitality attractions and events. Their mission is to enhance and advance the cultural and economic heart of the city, including the diverse array of retailers, attractions, dining opportunities, entertainment options, and more.
Solutions & Results
• To help visitors get acquainted with the ongoing events and offerings, DTSB developed downtown business guides to cater to different interests; from food, shopping, theatres, and museums, to sports, accommodations, services, and parking. DTSB also produced annual reports and growth initiatives to help entice future development.
• Event signage and information use eye-catching photography and bright colors to help capture the eye. Event and business locations are clearly marked, with area maps included in publications to help find destinations on foot.
• Spearheaded by DTSB and through collaborations with various partnerships—including the University of Notre Dame— Downtown South Bend is experiencing a period of significant growth and revitalization, with over $1 billion in planned investments, including new residential development, commercial space, enhancements to public areas and the riverfront. The city is also seeing a surge in private investment.
DTSB Shows Locals and Visitors Where the Action Is
With eye-catching photography and colorful imagery, DTSB offers welcome packets and visitor guides to help people find the best spots to live, work, and play. Shown below are elements of the guides that help visitors become more acquainted with the area’s offerings.
DTSB Events for Visitors of All Ages
Year-round, Downtown South Bend has many events for visitors of all ages. Below are some of the marketing posters, direct mail, and signage from just a small portion of those events.
Because of your creativity and effective brand messaging, DTSB was able to once again bring a quality event to downtown South Bend. All of the collateral materials looked great and we received many compliments. DTSB hopes you will consider partnering with us on other downtown events throughout the year. Again thank you, we could not have done it without you!
Marco Mariani
Executive Director
Downtown South Bend, Inc.