Client Overview
Organization: Del Pilar Medical & Urgent Care
Industry: Healthcare & Pharmaceuticals
From pediatrics through geriatrics, Del Pilar Medical & Urgent Care offers families a single destination to receive nearly all of their medical care. Their facility provides in-house diagnostic services, urgent care, a family practice, weight loss programs, the Park Place Medical Spa, an on-site pharmacy, and an in-house lab.
Challenges & Objectives
• Del Pilar Medical needed a quick turnaround for their promotional materials for sales reps and incoming patients. Their welcome packets needed to present imagery of their new facility and its offerings, even though the actual structure was only about fifty percent completed.
Solutions & Results
• Existing structures and blueprints were used to put together the parts of the facility that did not yet exist.
• The building imagery was used throughout their welcome package and brochures in a compelling way that hinted at their audience, services, and leading-edge technology.
• The building also helped tie together the organization’s new brand, both structurally and with a warm color scheme.
A Single Destination for Medical Care
Del Pilar Medical & Urgent Care promotes itself as a single destination for its patients to receive nearly all of their medical care. Shown below are examples of elements of their sales welcome packet and client brochures.
A Whole Body, Diverse Approach to Patient Care
A common theme of their promotional materials is a broad spectrum of services from a single location, backed by the latest medical technology. These promotional elements often include the visual melding of the human component (as represented in patient images) with the facility structure.
We were preparing to open a $9 million medical facility and were in need of highly professional and impactful marketing materials. Their solution was unique and dead on the mark! When it came to informing and impressing a potential patient/client, they helped us put our best foot forward!
Don Happ
Director of Marketing
Del Pilar Medical & Urgent Care