Brand Collateral Design
How Brand Collateral Design
Can Help Your Organization
Brand collateral services encompass a range of creative offerings to support and enhance your brand’s visual identity and messaging across various channels and touchpoints. They are crucial in shaping and communicating your brand’s identity, messaging, and value proposition to your target audience. These creative offerings help brands stand out, engage customers, and build strong and memorable brand associations.
Brand Collateral Design Areas of Focus and Their Benefits:
Logo Design
Logo design involves creating a visual symbol or mark representing a brand’s essence. It serves as a memorable and recognizable identifier for your brand and is often the primary visual element used in marketing materials and communications. A well-designed logo helps establish brand recognition, communicates your brand’s identity and values, and creates a strong visual anchor for marketing materials and communications.
The logo design begins with research and brainstorming to understand your brand’s identity, values, and target audience. It can then develop into multiple concepts before a final logo is selected and prepared for various applications.
Brochure Design
Brochures, whether printed or digital, provide information about your brand, its products or services, and your value proposition.
The brochure design process begins with defining the objectives and target audience for the brochure. Then, developing a layout and visual style that aligns with your brand’s identity, the brochure effectively communicates your organization’s key messages and benefits.
Explainer and Promotional Videos
Explainer and promotional videos are short videos that communicate information about your brand, its products or services, and its value proposition in an engaging and accessible format.
Explainer and promotional videos are highly engaging and shareable, making them practical tools for increasing brand awareness, educating audiences, and driving conversions.
Video production can involve scriptwriting, storyboarding, voiceover recording, animation or filming, and editing. Then, a compelling narrative and visual style are developed that effectively communicate your key messages and capture your viewers’ attention.
Brand Imagery and Illustration
Brand imagery and illustration encompass the creation of visual assets, such as photographs, graphics, or illustrations, that represent your brand’s identity, values, and messaging. These assets are used in various marketing materials and communications to engage your audience and enhance brand recognition and appeal.
Creating brand imagery begins with defining the visual style and themes that align with your brand’s identity. The imagery reflects these themes and effectively communicates key messages. Assets may be customized or adapted for specific applications and channels.